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admin on Tuesday, March 27th, 2012 |
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Loveland, CO is full of up-and-coming entreprenuers. Through my association with the Loveland Chamber and other local networking I do, I have met many sharp businessmen and women. I am amazed at the number of younger (everyone is younger to me) people who are becoming successful.
Nicole Yost, one of those mentioned above, of Fyn Public Relations sent a press release that I would like to share with the rest of Loveland. John Metcalf is a great designer who has a growing business called Perfect Square. I have worked with John on the Loveland 365 book, the Loveland Chamber of Commerce marketing resource committee and a mastermind group.
John Metcalf’s company, Perfect Square, has garnered another project.
City of Loveland Chooses Perfect Square for Destination Tourism Identity and Branding
LOVELAND, Colo. – March 26, 2012 – Perfect Square, a leading Loveland-based visual communications and graphic design firm, has been chosen by the City of Loveland to develop the brand and identity needed to market Loveland as a world-class destination for tourism. Following the recommendation of the city’s Tourism Coordinator Cindy Mackin and Economic Development Director Betsey Hale, the Community Marketing Commission (CMC) unanimously approved the decision at the March 21 meeting.
Perfect Square, whose mission is to provide ‘design with the right angle,’ is no stranger to Loveland and tourism-based branding projects and can be considered the go-to design firm to promote Loveland’s community. Perfect Square was responsible for the look and feel of the Loveland 365 brand and book, the Sweetheart City merchandise sold through the Loveland Chamber of Commerce & Visitors Center and all event collateral for Engaging Loveland’s programs and events designed to increase tourism to the City of Loveland. Outside of Loveland, the firm’s tourism marketing experience with LoDo in Denver and Xanterra Parks & Resorts were important to sealing the deal with the city.
“Perfect Square’s tourism marketing experience coupled with its passion and excitement for Loveland makes it the right fit for our Destination Loveland branding project. The firm understands the message that we need to convey and is committed to working within our timeline to better promote the wonderful experiences that Loveland has to offer,” said Mackin. “Perfect Square knows how to make campaigns malleable and we are confident that the firm will produce exceptional concepts. We have already begun our work together and can see we chose the right design partner for our needs.”
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